Yellow Pages Exec Wiki - Recently Updated Pages

Technology

Bruce_Masterson — Tue, 12 Aug 2008 08:46:20 CDT

Write about your technology triumphs and tragedies.

Publishing Systems

BookMan Software (AKA Dr BookMan)

Bookman Users Group

Diad (AKA Polylogics)

IYP Experiences

Bruce_Masterson — Mon, 11 Aug 2008 20:58:24 CDT

What experiences have you had positive or negative with IYP? With IYP vendors?

Innovectra

Smalltown (AKA Webcards.com) A small venture capital backed company in the San Francisco area with an exciting twist on hyper-local IYP sites.

IndevX

Yellow Pages Wiki Home

YPPublisher — Mon, 11 Aug 2008 20:48:27 CDT

This Wiki is primarily for YP Execs in the Linked-In YP Execs Group but is open to anyone in the YP industry.

As an independent US Yellow Pages (YP) publisher we are sponsoring this Wiki to provide a forum to exchange ideas and experiences from around the YP community.

The purpose of this Wiki is to promote a better understanding of Marketing, Sales & Production for both print and IYP operations. Feel free to add content, pages and topics.

Sales Success Stories

Production Tips

Certified Marketing Representatives - Who they are an what they do.

Technology

IYP Experience

Other interesting sites for YP Publishers

Yellow Pages Commando - tips,advice & newsletters

CMR Overview

YPPublisher — Sun, 03 Aug 2008 11:38:37 CDT

Are you marketing to national accounts (who spent $1.8 BILLION dollars on Yellow Pages advertising through the CMRs in 2007) directly and through their CMRs - Certified Marketing Representatives? CMRs and agencies account for 85 percent of the $2.1 billion national yellow pages advertising market.

What is one of the big ideas behind this Wiki?

Adding detail to the CMR pages - how to sell them & who to contact
1. How to approach CMRs
2. What CMRs expect in Publisher Presentations
Interactive Q&A for publishers looking for specific CMR/National Account information

This Wiki is a collaborative pooling of industry knowledge so please feel free to contribute as often and as much as you can. Ultimately the site will only be as good as its contributors with the goal to build pages on each CMR and a Q&A to help you identify specific accounts and their CMR as a precursor to making a presentation and securing more national advertising. You can contribute openly or anonymously..

What is a CMR?

A CMR is a "Certified Marketing Representative" that has been licensed by the Yellow Pages Association to place advertising directly with the publishers of thousands of print and online Yellow Pages directories throughout the United States and Canada, as well as on an international basis. Certification is given only to those select agencies that have met strict qualifying criteria, including special training, examinations, experience, financial strength, and expertise. CMRs range from one-man shops to large stand-alone agencies or divisions of major advertising agencies. The CMR business is highly competitive amongst themselves to secure national advertisers to the extent that they will rarely reveal customer names.

How are CMRs paid?

CMRs are paid as a percent of advertising revenue by the Yellow Pages publishers with the typical fees running from 15-25% of revenue. Many publishers offer incentive programs to a CMR for specific packages such as bundling together print and IYP offerings in a single sale.

Production Tips

YPPublisher — Fri, 01 Aug 2008 22:22:09 CDT

Share your knowledge on YP and IYP production tips, shortcuts, horror stories.

Sales Success Stories

YPPublisher — Fri, 01 Aug 2008 22:21:01 CDT

How do you handle common sales objections?

Nobody uses YP anymore...

I only use the internet....

Marquette Group, The

YPPublisher — Thu, 17 Jul 2008 15:12:59 CDT

The Marquette Group 222 N.E. Monroe, 8th Floor Peoria, IL 61602
Map
800 548.6214

Troy Dowell, Director of Business Development

Laura Rhodes, Account Exec LRhoades@mqgroup.com

SMG Directory Marketing

Anonymous — Tue, 15 Jul 2008 13:43:30 CDT

SMG Directory Marketing 3000 Lakeside Drive, Suite 305 S Bannockburn, IL 60015 847.615.6800 Kathleen DeCaire-Aden, CEO

kathleen.decaire-aden@smgdm.com

Tammy Muir 847.615.6845

YP Assistants

YPAssistants — Tue, 20 May 2008 16:56:41 CDT

173 Chestnut Ridge Road
Bethel, Connecticut 06801
[203] 748-8198
www.ypassistants.com
mullin@ypassistants.com

CONTACT - Noelle Mullin, President
YP Assistants is a CMR/Yellow Page agency review and RFP consulting firm dedicated solely to the Yellow Page advertising media. We know Yellow Pages because all of our employees used to work for Yellow Pages agencies. Now we work with companies that advertise in the Yellow Pages and use the services of a Yellow Pages agency [also called a "CMR" - Certified Marketing Representative]. We specialize in complete CMR reviews and other services to help our clients create savings in their print and online Yellow Pages spend with overall discounts, ROI testing and funded media buys.

Some of our proudly served clients

DAS Group, Inc.

Anonymous — Mon, 19 May 2008 14:36:04 CDT

DAS Group, Inc.
6565 Taft Street
Suite 201
Hollywood, FL 33024
954-893-811

Regional Offices:

Chicago 1501 Ogden Ave Downers Grove, IL 60515	TOLL FREE TEL FAX	800-393-0050 630-678-0100 630-678-0067


Tampa 504 Flamingo Drive Apollo Beach, FL 33572	TOLL FREE TEL FAX	800-717-2131 813-645-0854 813-645-0854


Atlanta 953 Harmony Rd Suite 102 Eatonton, GA 31024	TOLL FREE TEL FAX	800-874-1854 706-485-4747 706-485-4767

tmp directional marketing

YPPublisher — Tue, 13 May 2008 12:38:41 CDT

tmp directional marketing 317 Madison Avenue, Suite 2310 New York, NY 10017
212.351.7570

Stuart McKelvey, President/CEO

June 2005 - Monster.com sells tmp dm to Audax, a private equity firm.

Interesting interview in YP Talk with Stuart McKelvey (June 2005) with useful comments on how tmp evaluates independent YP publishers ... in the Corner Office.

Regional Offices

1011 East Touhy Avenue, Suite 390
Des Plaines, IL 60118

Publisher Presentations to CMRs

YPPublisher — Tue, 06 May 2008 14:19:19 CDT

What have you found helpful to include in publisher presentations to CMRs?

Demographic coverage of directories
Third party survey of directory users & usage patterns
Physical copy of directories

YP CMR Agencies Directory to HQ & Account Execs

YPPublisher — Tue, 06 May 2008 14:16:34 CDT

The following list of CMR Agencies links to more detailed pages with the HQ info and contact info for Account Execs plus any other useful information you care to add (e.g. relative size of the agencies, personalities, etc.)... Follow this link to the ADM list of regional CMR offices including office managers, email and phone addresses that may not be included under each individual CMR page in this Wiki. AB Advertising Group, Inc. Ad Ventures Bernstein-Rein Advertising, Inc. Cramer-Krasselt (dba CKYellow Pages) Advertising Plus
American Ad Management
Berry Network, Inc.
CommNet Marketing, Inc.
DAC Group DAS Group, Inc. DCG Yellow Pages, Inc. Directional Media Services
Directory Advertising & Marketing Donald R. Harvey, Inc. Fred Arbanas, Inc. GDMI
Ketchum Directory Advertising Leone Advertising Marketing Directory Services
Martin Agency Michaels Wilder, Inc. MP Media Plus Millard Rosenberg
National Direct Media Service, Inc.
National Yellow Pages Media, LLC
Nationwide Yellow Pages Service, Inc.
New Life Printing PCM International Saxton-Ferris International
SMG Directory Marketing
The Marquette Group
TMP Directional Marketing
Wahlstrom Group
Windstream Yellow Pages
Worldwide Media Group Yellow Page Control, Ltd.

CMR Executives

YPPublisher — Mon, 05 May 2008 19:44:49 CDT

Who are the CMR Account Exec's that control the national accounts and how do you contact them? Add your contacts at the bottom of the table... (there is also a spreadsheet you can download - see ATTACHMENTS at the bottom of the page).

Given Name	Surname	Company	Title	Street	City	State	Zip	Phone	eMail
Zareen	Ali	tmp directional marketing	Sr AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3638	Zareen.Ali@tmpdm.com
Rita	Anderson	tmp directional marketing	Acct Mgr	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3669	Rita.Anderson@tmpdm.com
Laura	Cap	tmp directional marketing	VP/GM	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3611	Laura.Cap@tmpdm.com
Benjamin	Clark	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3627	Benjamin.Clark@tmpdm.com
Linda	Cowan	DAC Group			Cleveland	OH
Peter	Elmore	Martin Agency			Richmond	VA		804.698.8266	PeterElmore@MartinAgency.com
Dan	Enright	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3621	Dan.Enright@tmpdm.com
Kate	Goebel	tmp directional marketing	Sr AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3619	Kathryn.Goebel@tmpdm.com
Debbie	Gottschlich	Berry Company							Debbie.Gottschlich@lmberry.com
Carol	Herney	American Ad Management
Johanna	Horstman	Ketchum Directory Advertising	Ass't AE		Kansas City	MO		(800) 922-6977 ext. 1963
Susan	McNeill	tmp directional marketing	AE	812 Huron Rd Ste 450	Cleveland	OH	44115	216 912-2320	susan.mcneill@tmpdm.com
Kyle	O'Neill	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3622	Kyle.Oneill@tmpdm.com
Jim	Reynolds	Advertising Plus
Laura	Rhoades	The Marquette Group						1-800-548-6214	LRhoades@mqgroup.com
Sandy	Sapp	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3626	Sandy.Sapp@tmpdm.com
Sue	Sariol	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 295-5000 x3632	Sue.Sariol@tmpdm.com
Jason	Schafer	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 227-3628	Jason.Schafer@tmpdm.com
Chris	Spence	tmp directional marketing			Memphis	TN
Craig	Swanson	Wahlstrom Group			Irvine	CA
Nathan	Young	tmp directional marketing	AE	1011 East Touhy Ave, Suite 390	Des Plaines	IL	60018	(847) 294-5000	Nathan.Young@tmpdm.com

Saxton-Ferris International

YPPublisher — Mon, 05 May 2008 15:24:05 CDT

Saxton-Ferris International
11900 Wayzata Boulevard, Suite 114
Minnetonka, MN 55305-2010
E-mail: yellowpages@saxton-ferris.com
Toll-Free: (800) 205-8727
Phone: (952) 544-9300
Fax: (952) 544-7911

Yellow Page Control, Ltd.

YPPublisher — Mon, 05 May 2008 15:21:58 CDT

Yellow Page Control, Ltd.
2211 Parmenter St., Middleton, WI 53562
Main: 608.836.4545 Fax:608.836.5010

PCM International, Inc.

YPPublisher — Mon, 05 May 2008 15:12:09 CDT

PCM International, Inc.

Central Region PCM International Inc.
201-701 Pembina Hwy.,
Winnipeg, MB R3M 2L7
Administration Head Office
Phone: (204) 9...
Fax: (204) 958-7780
Toll Free: (800) 5... Elizabeth Gage
President

Eastern Region PCM International Inc.
Suite 601 - 15 Allstate Parkway,
Markham, ON L3R 5B4

Phone: (905) 640-5386
Fax: (905) 640-7212
Toll Free: (866) 440-2496 Steve Wilkins
Vice President of Sales
Eastern Region

Pacific West Region PCM International Inc.
50-20761 Telegraph Trail,
Langley, BC V1M 2W3

Phone: (604) 513-3831
Fax: (604) 513-3832
Toll Free: (888) 513-3831 Doug Thorkilsen
National Sales Manager
Western Region

Millard Rosenberg

YPPublisher — Mon, 05 May 2008 14:45:45 CDT

Millard Rosenberg

Main: 714.744.4878

MP Media Plus

YPPublisher — Mon, 05 May 2008 14:38:21 CDT

MP Media Plus
5708 72nd Street
Edmonton, AB T6B 3J4
780.413.9300

Michaels Wilder

YPPublisher — Mon, 05 May 2008 14:27:00 CDT

Michaels Wilder, Inc.

7773 W. Golden Lane Peoria, AZ 85345

Hours:
Monday - Friday - 7:00AM - 4:30PM (MST)

Toll Free:	800.423.6468
Local:	623.334.0100
Fax:	866.945.3370
Local Fax:	623.334.0200

Email: