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Aug 11 2008, 9:48 PM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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Aug 11 2008, 9:45 PM EDT
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Change: operations. Feel free to add content, pages and topics.Sales Success StoriesProduction TipsCertified Marketing Representatives - Who they are an what they do. TechnologyIYP ExperienceOther interesting sites for YP PublishersYellow Pages Commando - tips,advice & newsletters
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Aug 3 2008, 12:37 PM EDT
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Change: IYP operations. Feel free to add content, pages and topics.Sales Success StoriesProduction Tips Certified Marketing Representatives - Who they are an what they do.IYP ExperienceOther interesting sites for YP PublishersYellow Pages Commando - tips,advice & newsletters
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Aug 3 2008, 12:33 PM EDT
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Change: A CMR is a "Certified Marketing Representative" that has been licensed by the Yellow Pages Association to place advertising directly with the publishers of thousands
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Aug 2 2008, 11:18 PM EDT
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Change: This Wiki is primarily for YP Execs in the LinkedIn YP Execs Group buy is open to anyone in the YP industry.As an independent US Yellow Pages (YP) publisher we are sponsoring this Wiki to provide a forum to exchange ideas and experiences from around the YP community.The
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Aug 1 2008, 11:23 PM EDT
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Change: one of the big ideaideas behind this Wiki? Adding detail to the CMR pages - how to sell them & who to contact How to approach CMRs What CMRs expect in Publisher Presentations Interactive Q&A for publishers looking for specific CMR/National Account information The YP CMR
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Aug 1 2008, 11:18 PM EDT
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Change: Marketing, Sales & Production for both print and IYP operations. Feel free to add content, pages and topics.Sales Success StoriesProduction TipsIYP ExperiencesMarketing to national accounts (who spent $1.8 BILLION dollars on Yellow Pages advertising through the CMRs in 2007) directly and through their CMRs - Certified
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Aug 1 2008, 11:15 PM EDT
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Change: Renamed from Yellow Pages CMR Wiki Home by Aug 1 2008, 11:15 PM EDT for: To broaden the topics covered
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Jun 2 2008, 5:53 PM EDT
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Change: that lie at the heart of this effort toQ&A makefor sellingpublishers throughlooking CMRsfor easierspecific forCMR/National independentAccount YPinformation publishers.The YP CMR Wiki is a collaborative pooling of industry knowledge so
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May 25 2008, 4:15 PM EDT
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Change: - how to sell them & who doesto contact How to whatapproach byCMRs What pluggingthey expect in Publisher Presentations Plugging names into the CMR/National Account Spreadsheet & CMR Exec Spreadsheet that lie at the heart of this effort
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May 10 2008, 8:09 PM EDT
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Change: specific packages such as bundling together print and IYP offerings in a single sale.Other interesting sites for YP Publishers <a href="http://ypcommando.com" target="new">YellowYellow Pages tips, adviceCommando and- newsletterstips,advice at& www.YPcommando.com</a>newsletters
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May 10 2008, 8:07 PM EDT
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Change: a CMR for specific packages such as bundling together print and IYP offerings in a single sale. Other interesting sites for YP Publishers <a href="http://ypcommando.com" target="new">Yellow Pages tips, advice and newsletters at www.YPcommando.com</a>
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May 7 2008, 6:41 PM EDT
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Change: singular, big idea behind this Wiki? Eliminating the mystery of who does what by plugging names into the CMR/National Account Spreadsheet & CMR Exec Spreadsheet that lie at the heart of this effort to make selling through CMRs easier for independent YP publishers.The YP CMR Wiki
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May 6 2008, 10:50 AM EDT
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Change: CMRs in 2007) directly and through their CMRs - Certified Marketing Representatives, ultimately resulting in more transparency and a better opportunity for YP publishers to sell advertising to the national advertisers
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May 6 2008, 10:50 AM EDT
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Change: spendspent millions$1.8 ofBILLION dollars on Yellow Pages advertising through the CMRs) directly and through their CMRs - Certified Marketing Representatives, ultimately resulting in more transparency and a better opportunity for YP publishers to
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May 5 2008, 9:14 PM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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May 5 2008, 8:55 PM EDT
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Change: CMR Exec Spreadsheet that islie at the heart of this effort to make selling through CMRs easier for independent YP publishers.The YP CMR Wiki is a collaborative pooling of industry knowledge so please feel
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May 5 2008, 4:43 PM EDT
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Change: CMRs and agencies account for 85 percent of the $2.1 billion national yellow pages advertising market.What is the singular, big idea behind this Wiki? Eliminating the mystery of who does what by plugging names into the CMR/National Account Spreadsheet that is at the heart
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May 5 2008, 2:53 PM EDT
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Change: There were only format changes (bold, italics, etc.) in this version. See this version for details.
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May 5 2008, 1:23 PM EDT
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Change: ToEliminating eliminate the mystery of who does what by plugging names into the CMR/National Account Spreadsheet that is at the heart of this effort to make selling through CMRs easier for independent YP publishers.The YP CMR Wiki is a collaborative pooling
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